Chinese Version
Overview

In 2021, there were more than 27.04 million registered readers in Zhejiang province, increased by 6.4% year-on-year. Public libraries around the province expended their collection to around 104.92 million pieces with 8.6 million new arrivals.

More than 1.36 million readers borrowed various kind of resources (including books, periodicals, multimedia resources, excluding digital resources) around 42.88 million pieces, that is 34.5 pieces per person. According to 65.4 million permanent residents of Zhejiang province in 2021, the average circulation should be 0.6 pieces.

  • Registered Readers
    27.04million
  • Number of Borrowers
    1.36million
  • Total Circulation
    42.88million
  • Average Circulation
    31.5pieces
41.89 million
Paper Book Circulation
42.88 million
Total Circulation (including books, periodicals, multimedia resources, excluding digital resources)

The total number of circulation in 2021 reached 42.88 million pieces which worth 1.63 billion Yuan. The total lending period was 3.47 million years. The circulation contained more than 6.92 billion pages. If we count 0.75 cm per 100 pages, the thick of the circulation would be 518.7 km.

Total Price of Circulation

1.63 billion Yuan
(Note: 0.75cm per 100 pages)

Total Pages of Circulation

6.92 billion pages

Total Thickness of Circulation

518.7 KM

Equal to stretching across
1.3
Zhejiang provinces

Total Lending Time

3.472 million years

Proportion of Different Lending Pieces
  • More than 3 pieces 80.1%
  • 3 pieces 6.2%
  • 2 pieces 6.7%
  • 1 piece 7%
Feature of Reading Group

The gender ratio of registered readers was 50.8:49.2. The number of male readers was a little bit higher than that of female.

In different age groups, the gender ratios of readers were different. Readers born after 2010 and in 1960s contained more male readers than female, while the readers born in 1970s, 1980s and 1990s had the greater gender gap. The readers born in 1980s contained twice female readers than male.

Gender Ratio
Age Ratio
Female
Male
10s
47.1%
52.9%
00s
57.3%
42.7%
90s
70.5%
29.5%
80s
70%
30%
70s
58.2%
41.8%
60s and before
46.7%
53.3%
Number of Borrowers
837 thousand
512 thousand
Circulation
2.3 million
1.45 million
Gender Ratio
61.3%
38.7%

About the number of circulation in different cities, Wenzhou had the highest, 9.66 million pieces, followed by Hangzhou, 8.99 million pieces and Ningbo, 5.19 million pieces.

人均借阅量排名前三的分别是:台州地区(28.0册)、温州地区(27.7册)、湖州地区(27.0册)。

Huzhou
Hangzhou
Quzhou
Lishui
Jinhua
Shaoxing
Ningbo
Taizhou
Wenzhou
Jiaxing
Zhoushan

Affected by the epidemic, the circulation in 2021 was higher than that of 2020. 40.7% book lending happened on weekends, while Sundays had the highest amount. 10 am. and 3 pm. were two peaks of book lending. 21.4% annual lending happened between these two time periods. 19.4% renewal happened between 1 pm. to 3 pm., which was the peak of the year renewal.

  • Monthly Circulation
  • Weekly Circulation
  • Hourly Circulation
Reading Preference

Literature is still the favorite for readers of any gender, age and region, followed by linguistic and arts.

Top Three Groups that Prefer Literature, Linguistic and Arts
Literature
Linguistic
Arts
  • 80s Female
  • 80s Male
  • 80s Female
  • 80s Male
  • 10s Female
  • 10s Male
  • 70s Female
  • 10s Male
  • 80s Male
Reading List
Top 10 Writers
No. Name Circulation
Yang Hongying 385871
Yang Peng 299098
Xiao Jiangnan 283774
4 Shen Shixi 270520
5 Cao Wenxuan 225225
6 Children's Fun Publishing Co., LTD 186739
7 Ba Lu 167807
8 Zheng Yuanjie 162945
9 Tangjia Sanshao 157211
10 Wu Meizhen 146253
Top 10 Publishers
No. Name Circulation
Zhejiang Children's Press & Publication Group 1786287
Beijing United Publishing Co., LTD 1141455
Changjiang Children's Publishing Group 786652
4 Jiangsu Phoenix Literature and Art Publishing, LTD 744982
5 Posts&Telecom Press Co., LTD 733787
6 Hunan Juvenile & Children's Publishing House 697638
7 People's Literature Publishing House 658185
8 China Children's Press & Publication Group 641266
9 Tomorrow Publishing House 614898
10 21st Century Publishing Group 614570
Top 10 Books
No. Name Circulation
The Emperor (《帝王将相》) 68282
Journey to the West 49265
Romance of the Three Kingdoms 46518
4 Water Margin 44483
5 The Wizard of Oz 44059
6 Secrets of Human Body (《身体的秘密》) 42012
7 A Dream in Red Mansions 40937
8 A Brief History of Universe 39902
9 Transformers 36532
10 Aesop’s Fables 33918
Average Circulations of Different Cities
No. District Average Circulation
Zhoushan 60.7
Jinhua 51.7
Taizhou 37.4
4 Wenzhou 36.5
5 Ningbo 33.4
6 Shaoxing 26.3
7 Jiaxing 26
8 Hangzhou 24.3
9 Lishui 22.2
10 Quzhou 21.3
11 Huzhou 20.6
Circulation Analysis
Circulation Records from 2015 to 2021
Year Registered Readers
(Million)
Number of Borrowers
(Million)
Circulation
(Million)
Average Circulation
(per reader)
Average Circulation
(per resident)
Book Circulation
(million)
2015 14.03 1.735 48.37 27.9 0.83 /
2016 15.859 1.682 61.958 36.8 1.1 /
2017 17.112 1.785 54.114 30.3 0.96 52
2018 18.689 1.686 51.489 30.5 0.9 47.59
2019 22.279 1.662 56.975 34.4 0.97 52.827
2020 25.399 1.544 29.193 18.9
20.4(with renewal)
0.5 28.473
2021 27.044 1.361 42.883 31.5
34.5(with renewal)
0.6 41.887
Thousands times reading would help with the understanding of the deeper meaning.